Case Study:

Sports Data Visualisation

Golf Data Visualisation / HUD

Developed a cohesive brand identity for a sports data platform, establishing the logo, typography, and a comprehensive style guide.

I translated this identity into motion by designing custom HUD elements for "Golf" video analysis. Using motion tracking to ensure a fluid, integrated look and adding synchronized sound effects, I transformed raw sports footage into a polished, high-energy data visualization experience.

Project Period

3 weeks

Role

Graphic Designer / Motion Designer

Tools

After Effects / Illustrator / Photoshop

*This work is a student project created for educational purposes only. All trademarks, logos, and brand assets are the property of their respective owners.

Challenges

The Challenge: Designing high-tech HUDs that enhance data clarity without distracting from the action. This required precise motion tracking to anchor graphics to fast-moving objects, ensuring the visuals felt like a natural part of the environment.

Solution

I researched sports UI trends to develop a clean brand identity, then used After Effects to execute the vision. By applying motion tracking, I anchored the HUD elements to moving objects, ensuring the data followed the action seamlessly and remained intuitive for the viewer.

Result

The Result: Successfully delivered a cohesive golf data visualization that maintains a consistent brand identity throughout. By aligning the HUD elements with the established color and typography, I created a professional, broadcast-ready video where the data and the brand feel perfectly integrated.

Learnings

Learning how to prioritize information so the viewer�s eye goes to the most important data point first without getting overwhelmed.

Learning how subtle sound effects can reinforce a visual data point, making the "hit" or "point" feel more impactful to the viewer.

Video Producton

By combining motion tracking with trim paths and text animations, I seamlessly integrated real-time metrics and trajectories into the footage for a smooth, professional result.